1. Broken Links
You may have designed and developed a visually perfect website, taking into consideration your business objectives, company branding guidelines and key target audience but somehow it just isn’t performing. Traffic flow is poor and conversion rates are practically non-existent. So where did you go wrong?
To ensure your site has the best possible chance of being seen by search engines and returned favourably in results; but more importantly to avoid being penalised by Google, make sure you don’t commit any of these SEO crimes!
There is nothing worse than finding an interesting snippet of information then clicking the link for more details only to discover it’s broken! Not only will this annoy your potential new customer, it also annoys Google who will penalise your site for bad links.
If you duplicate content within your own website you end up confusing search engines. How do they know which piece of content to return? It’s like having two identical shops on a high street, same window display, same products - which do you choose? Or would you be more likely to choose the shop that sells exactly what you want but is unique?