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20th February 2018 in SEO, Digital Strategy, Email Marketing, Social media

By Marnie Hartley

How to evaluate your marketing in 2018

Here at Applied, we thought we’d take a look at some of the ways in which you can analyse and evaluate the impact of your digital marketing. 

 Whether you're wanting to find out how to monitor referrals to your site or how to gain more engagement on social media, we’ll be providing you with insights on some great tools and platforms to help you with your marketing in 2018.

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18th December 2017 in Web Design and Development, SEO, Digital Strategy, PPC, Social media

By Marnie Hartley

Digital Marketing in 2018: What to expect?

2017 the digital marketing industry saw many exciting advancements, with the focus again being based on content marketing. In 2018, what should you be doing when it comes to digital marketing, with the likes of voice search, social media, influencer marketing beginning to change the face of digital?

 

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Screen Shot 2017 11 15 At 16.20.06

15th November 2017 in SEO, Digital Strategy, Content for Conversion

By Marnie Hartley

How can you create content for your website that gets seen in Google and helps your audience?

Creating content that gets seen in Google and helps your audience can be a difficult process. When creating content, it's important to think like your audience.  Pre-planning to find out what questions people are asking, what styles of content are popular and where to look for ideas can help you create effective content for your site.

 

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Digest

22nd September 2017 in Web Design and Development, SEO, Digital Strategy, Content for Conversion, Applied News, Email Marketing

September Digest

I remember reading a blog on a design agency website a few months back, that simply said ‘if we haven’t updated this for a while, we’re busy’.

The way it’s been at Applied over the last couple of months, that statement rings true for us as well.

So this brings the return of our monthly digest, consisting of what we’ve been up to this month, and what we’re working on.

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Fast Websites

9th August 2017 in Web Design and Development, SEO, Digital Strategy

Fast Websites, Effective Marketing

Page speed is one of the key metrics in terms of website performance and we’ve spent countless hours and days optimising performance on all types of device.

Speed has been a focal point for Google in the last few years, and with good reason. Kissmetrics identified that 40% of users will abandon your website if it takes over 4 seconds to load, therefore speed really is of the essence.

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