Knowledge, Insight, Ideas and News

We believe in specialisms and here's where you'll find some thoughts from our very own experts.

Google updates to nofollow link attributes - Applied Digital

Google’s New Link Attributes & Nofollow Updates: What SEOs Need To Know

Last week Google announced the latest update to nofollow link attributes, and introduced two new attributes to help them identify the nature of links. Here's what SEOs need to know.

Lucy Adamson

20 Sep, 2019

A Conversation With Junior Web Developer, Daniel For National Coding Week

I sat down for a quick chat with Applied's newest recruit about how he got into coding, and his hopes for his new career in web development for National Coding Week.

Lucy Adamson

18 Sep, 2019

Pay per click (PPC) advertising for B2B companies

How PPC Campaigns Can Deliver Great B2B Results

PPC advertising can perform a number of important roles in B2B marketing campaigns and result in an excellent return on investment.

Lucy Adamson

12 Aug, 2019

Applied Digital are specialist Shopify developers in Huddersfield, West Yorkshire

Why Shopify Is Our Preferred eCommerce Platform

Our eCommerce developers find themselves returning to Shopify again and again due to its flexibility, stability and scalability. Read on to learn about some of Shopify's many benefits.

Andrew Womersley

06 Aug, 2019

Digital marketing agency account management

How Often Should You Hear From Your Digital Marketing Agency?

It's not unfair to say that clients often feel let down by with agencies losing sight of how important communication is. So how often should you expect to hear from your marketing agency?

Jenny Green

16 Jul, 2019

Successful website redesign and development from Applied Digital

7 Steps to Successful Website Redevelopment

When redeveloping your website, be sure to follow these key steps to avoid damaging its existing authority or position in search results.

Luke Jagger

18 Jun, 2019

Best eCommerce platform: Shopify, Shopwired or Magento?

What is the best eCommerce platform: Shopwired vs Shopify vs Magento

Shopwired, Shopify and Magento all offer similar solutions for eCommerce stores. Choosing the right platform for your business is crucial, so we've put three of the most popular platforms head to head to help you decide.

Andrew Womersley

07 May, 2019

What to consider before a new website design or development

Things to Consider Before You Commission a Website

Your website is a huge part of your customer-facing identity. So whether you’re moving into a new market, undergoing a rebrand, or it's just time for an update, here's how to get your website development right.

Lucy Adamson

15 Apr, 2019