22nd November 2018 in Social media
Latest in Social - November
It can be hard to keep up with all the latest social media updates and features. So, here at Applied, we thought we’d put together a monthly blog which compiles everything in one place.
Blog
By Steve Sykes
25th October 2018 in Applied News
Applied Digital appoints Mike McGowan as senior creative director
Huddersfield digital agency Applied Digital has appointed Mike McGowan as its new senior creative director after increasing gross revenue by 20% year-on-year.
24th October 2018 in Digital Strategy
How should you source your digital marketing - in-house staff or digital agency?
When it comes to your business, a strong digital marketing strategy can make or break your success. We understand that deciding upon a strategy is not a simple task; there are many factors and influences that need to be taken into account, including business goals and current market trends.
18th October 2018 in Social media
Latest in Social - October
In this update of our ‘Latest in Social’ blog, we take a look at the final farewell to Google+, and the latest features on Facebook, Instagram, Snapchat and Twitter.
17th September 2018 in Social media
Latest in social - September
In our first ‘Latest in Social’ blog we take a look at some of the exciting features that Instagram, Twitter, Snapchat, Facebook and LinkedIn have been releasing and how these affect the way we use and interact on these platforms.
By Jenny Green
6th September 2018 in Digital Strategy
How to ensure ROI on digital marketing
Is the process of determining ROI on digital marketing really as simple as ‘how much did we spend?’ against ‘how much did we make?’
And what steps do we take to demonstrate ROI to our clients?
By Lucy Adamson
22nd August 2018 in Web Design and Development
Things to consider before you commission a website
Your website is a huge part of your customer facing identity. So whether you’re moving into a new market, undergoing a rebrand, or it’s simply time for an update, it’s important that you get it right.
So what are the key things to consider before you commission a new website?
16th August 2018 in Web Design and Development, eCommerce
Why Shopify is our preferred eCommerce platform
We’ve had our fair share of experience in building eCommerce sites and in the past have used Shopify, Bigcommerce, ShopWired and Magento. But over time, we have found ourselves returning to Shopify again and again due to its flexibility, stability and scalability.
8th August 2018 in Digital Strategy, PPC
How PPC campaigns can deliver B2B results
Pay-per-click advertising has long been seen as a key promotional tactic in ecommerce, but many people who control B2B marketing budgets remain sceptical about the value of such ads. However, PPC advertising can perform a number of important roles in B2B marketing campaigns.
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