Blog

By Chris Bardsley

15th May 2017 in SEO, Digital Strategy

By Chris Bardsley

Why should you care about Google reviews?

Google are making more changes to the way they display local results on your search pages. Just after we posted about local update resulting in businesses being shown based on their proximity to you, Google started rolling out an update that changes these local results when someone adds ‘best’ at the start of their search.

By Chris Bardsley

9th May 2017 in Web Design and Development, Digital Strategy, Content for Conversion

By Chris Bardsley

3 ways to improve your website

There are 3 main methods of improving your site: delving into your analytics data, researching your speed and technical performance, and finally, testing changes to the layout of your page to maximise conversions.

By Chris Bardsley

27th April 2017 in Web Design and Development, SEO, Digital Strategy

By Chris Bardsley

How to secure your website through HTTPS & SSL Certificates

We rely on the internet for everything from talking with friends and checking the latest news, to ordering the weekly food shop and registering details for a new passport. We put highly confidential information on the internet sometimes without thinking twice, but now the focus has been put on websites to protect our information.

By Luke Jagger

26th April 2017 in Web Design and Development, SEO, Digital Strategy, Content for Conversion

By Luke Jagger

7 Steps to Successful Website Redevelopment

When developing a new website for a client, it is important to follow some key steps to ensure the switchover is a success

By Chris Bardsley

20th April 2017 in Web Design and Development, SEO, Digital Strategy, PR

By Chris Bardsley

Should you be doing more marketing?

99.3% of businesses in the UK are ‘small’, yet these businesses only account for 18% of overall marketing spend. What are the barriers stopping SME’s promoting themselves better?

By Chris Bardsley

19th April 2017 in Web Design and Development, Digital Strategy, Content for Conversion

By Chris Bardsley

3 ways to measure your website beyond visitors

Measuring visitors is a great baseline for analysing your website’s performance, especially when looking at which pages drive most traffic and where they come from, however recording visitors shouldn’t be where you web reporting starts & ends.

By Chris Bardsley

12th April 2017 in Digital Strategy

By Chris Bardsley

How you can find buyers online: Profile your ideal customers

Before you can find buyers for your products or services, you need to know exactly who they are, or more importantly, who you want to buy from you. By writing down your ideal buyer, whether that’s a person or a company, you’re targeting your (potential) best buyers i.e. the ones that make you the most profit!

Having a central customer type you focus on can help the rest of your business as well, removing any confusion in what you’re trying to achieve.

By Chris Bardsley

7th April 2017 in Applied News

By Chris Bardsley

Applied Digital & United Autosports lead into 2017 championship with new partnership

We've partnered with the United Autosports racing team, owned by Le Mans-winning racing driver Richard Dean & Mclaren Executive Director, Zak Brown, over the next two racing seasons.