Expertise

Web Dev Advantage™

Robust, creative websites that attract and retain visitor engagement.

Flexible, scalable, dependable - making your most important marketing asset work as hard as you do.

For your digital marketing to succeed, your website is your core marketing asset.

It’s the focal point of your digital marketing presence, and the platform on which all your other social media and email marketing campaigns reference back to.

And in a mobile-first world, the default instinct for anyone wanting to know more about you, is to head for your website.

The latest generation of websites needs to manage a wealth of varied content, so we develop our sites on Statamic, a flat-file CMS (content management system) built on Laravel.

This is the foundation of our web dev offering, as it’s developer-friendly and highly customisable, meaning your website looks and functions exactly how you want it to - unrestricted by templates or limited CMS functionality.

The CMS is intuitive to use, and the Laravel platform enables us to develop content heavy websites that need to balance flexibility with performance.

It also enables us to make adaptations and adjustments more easily - an essential feature when you find that you need to build scale. 
User experience / UX

Understanding the journeys your visitors make, and the purposes and motives for visiting your site are critical for us to understand the hierarchy of pages. Are they looking for core information? Wanting to shop? Book a course? Read a case study? Make contact with you?
Blueprints

By understanding the UX (user experience) we can shape a website blueprint which forms the structure for how your website is coded and built. This is developed collaboratively with you, and forms the key point of reference throughout the design and development process.
Web design

Running in tandem with our web developers is our web design team who translate your proposed content into design styles that reflect your brand identity. This is a fluid two-way process where we actively involve you in the design and development process, so that you can advise on adjustments before the designs are hard-coded.
CMS

One of the great advantages of Statamic is the Laravel platform that it's built upon, using flat files rather than a database. This means that the CMS (content management system) is extremely easy and intuitive to use. It’s designed specifically to make the task of content managers and web editors as easy as possible, coupled with incredible flexibility for managing a wide range of dynamic content.
Snagging

Developing your website is a collaborative and consultative process, so before we go live we undertake a rigorous snagging process to check every aspect of your site’s performance - from page loading and user navigation to content, graphics and contact forms. These are essential checks to make sure your new site is fully functioning before we switch it to “live”.
GA4 Analytics

Metrics and measurement. Understanding user behaviour is essential for knowing how to evolve and refine your content.  We install GA4 (Google Analytics 4) on our websites to monitor user trends because it uses an event based model instead of relying on sessions. This allows for deeper insights into how users interact with content across devices and platforms. 

Web Dev Advantage™

Process

Challenge

A new website is a major investment - an important foundation stone to every other digital marketing asset.

  • We want you to reap the maximum return on your investment.

  • As a digital shop window on your business, we know that time is always of the essence - so we move with both speed, precision and due diligence.

  • Our investment in our knowledge of the Statamic and Laravel has given us a wealth of expertise with which to create outstanding, versatile and content-rich websites - that can scale and adapt with your business.

Solution

Collaboration and consultation underpin our entire web development process.

  • From your initial brief to pre-live snagging and deployment, you’re an invested partner in the whole process. 

  • Our job is to understand your exact requirements, and use best practice web development skills to bring our creative designs and your content to life.

  • We guide you through the whole design and development process to create high performing websites that resonate with your target audience.

Web Dev Advantage™

Components

Discover our other work programmes, designed to elevate your business.
ESG comms strategy for business

ESG Advantage™
Bring clarity and authenticity to your sustainability communications. A facilitated process designed to help our clients “unpack” the various strands of their ESG strategies and plot them into a systematic narrative that avoids “greenwashing” or “greenhushing” and delivers clarity, authenticity, accountability and engagement.
Brand and marketing foundations for your business

Applied FoundationsTM
A “back to the basics” discovery process that helps us understand the motives and drivers behind your business. This is our R & D phase that gives us key insights into where you sit within your marketplace, and the market audience you want to attract and retain.
Key insights into your brand identity

Brand AdvantageTM
A facilitated workshop that generates key insights into what your brand identity stands for, the personality and principles that shape your actions, and what makes your market proposition unique. This is where we forge a definitive position and statement of intent around your brand.
Marketing strategies for your business

Marketing AdvantageTM
Day in, day out. Week in, week out. This is how we build momentum around your marketing strategies to embed key messages around your products and services. Clever tactics and sharply defined metrics helps us create high impact campaigns that we can measure.

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