Rediscovered. Repurposed. Revived

Project: Foundations. Brand. Website.
Client: Martin Edwards Reclamation
Industry: Construction
Date: 2023 onwards

Rebrand and website for one of the UK’s leading heritage reclamation specialists


Martin Edwards Reclamation is a company born from one man’s passion for lost buildings and architecture. You can see this from the moment you walk into their vast 7 acre site at Bamber Bridge, near Preston, crammed with row upon row of products. Without question, the company is one of the UK’s largest stockists of reclaimed building materials. For developers, architects, contractors and heritage restoration clients - the place is a dream

Their former website was showing signs of age and meanwhile the company’s brand identity sent mixed messages about what they were and who they were for.

It was time to bring clarity to their offer and market proposition and they needed a website that readily showcased an inspirational line-up of products which appeals to an audience which included builders at one end and architects/conservationists at the other.

Martin Edwards Reclamation Webpages
Martin Edwards Reclamation Homepage
Martin Edwards Logo Dev


From Coronation Street to castles, every Martin Edwards Product has an exciting new future.

With such a mass of stock from long since demolished buildings, Martin Edwards wanted to convey its genuine commitment to sustainable and responsible building reclamation.

So we used the following core objective as the foundation stone for our work.

“Support sustainability and inspire authentic material choices, through the repurposing of original reclaimed building materials”

Martin Edwards Reclamation Wayfinder sign Martin Edwards Reclamation Logo Martin Edwards Reclamation Bag


The brand positioning shift from ‘builders’ yard salvage’ to ‘sustainable building materials reclamation’ helped us land both their new brand strategy and website in the right place.

With the former we pulled through the existing, well known, M E initials from their old identity and framed them within a roundell, styled to draw a visual association often seen with heritage brands and makers' marques. The vibrant chartreuse combined with rich, dark green gives their new identity a contemporary twist on the traditional. The typography communicates an unpretentious shop window.

For their website we created a platform that offers all the down to earth user experience you’d expect from a top class builders merchants, with the counterpoint of beautifully presented featured projects, and design expressions which speak to everyone. From high vis, to highbrow, from builder to architect.

Martin Edwards Reclamation Website on Macbook Martin Edwards Reclamation Website on iPhone
Martin Edwards Website CTAs


“Applied Digital really got to the crux of several critical issues behind why this branding and website development project was so important to us. They expertly guided us through a creative process which showed that they really ‘got’ both our commercial objectives and our brand positioning ambitions.

Our new website now plays a key role driving forward sales and supporting our regular auctions of building materials to our eclectic target audience of builders, developers, architects and building conservationists.”

Chris Carson, Martin Edwards Reclamation

Chris Carson Martin Edwards Reclamation
Martin Edwards Reclamation Homepage Logo

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