Why a great brand strategy makes you so attractive.
There’s a great quote: “Marketing is like asking someone out on a date. Branding is the reason they say yes”. I wish I’d come up with that. If you haven’t learned how to express and articulate your brand, there’s a good chance your message is going to sound muddled, look unfocused and lacking in any emotional resonance. All of which means your hard-fought marketing campaigns will have limited impact. Ergo, fewer sales.