PRs - Time to get a grip on SEO.

22nd August 2012 in PR

I’m a trained journalist, PR of nearly 20 years and a firm advocate of the power of SEO, so I wholeheartedly agree with the recent E-consultancy article, which firmly points the finger at many PRs who have so far failed to grasp or understand the importance of SEO to their clients.

No industry stands still. Things evolve, progress and grow with the changing environment we inhabit. We have to adapt and embrace new technologies and methods if we are to stay ahead of the game, and this absolutely applies to how marketers help their clients engage with customers - including PRs.

What is PR? According to the CIPR (Chartered Institute of Public Relations):
Public relations is about reputation - the result of what you do, what you say and what others say about you. Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.

Key words here are ‘reputation’, ‘influencing opinion and behaviour’, ‘maintaining goodwill’. As Google places more and more emphasis on returning searches with quality content from reputable sources, the impact that PRs can achieve becomes more apparent - or so you would think.

Unfortunately - according to E-consultancy research - this appears not to be the case, with few PR firms getting to grips with the concept of SEO or the benefits that it can offer.

Thankfully, this is something that we have been aware of for some time - which is why I’m part of the Smart Arts team, using my PR skills to create great web content and generate authoritative links, to not only help increase the SERPs for our clients, but also engage with their customers more effectively.

To all those PRs who are with me and on board with SEO, it’s time to spread the word!

To read the E-consultancy article click here.

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