Since its launch in June 2011 Google Plus has had its skeptics with many calling it a flop, but is this a harsh critique? Just how successful is G+?
Considering that the social networking platform has recently been rated the second most used online service by the Global Web Index - with 343 million members - has a sleek looking interface, and is continuing to grow in members every day, I would say that sounds like a resounding success!
However, there are some drawbacks to Google Plus.
According to a recent Econsultancy report, top UK retailers are not focusing enough attention on Google Plus. Although the report stated that three quarters of the world’s top brands have a G+ page - with a collective following of more than 20 million fans - and out of the 20 brands investigated 19 of them had established Google + accounts, only 13 out of the 20 regularly updated their G+ pages.
This shows that in terms of the social side of G+, it’s not really that effective. It’s also quite telling that Apple hasn’t even got an account!
In my opinion Google Plus has a long way to go if it is going to do what many people feel was Google’s main aim, to overtake Facebook at the top of the social media ladder. If brands continue to add content to the platform, and make efforts to engage more actively with their followers by using some of its more unique tools e.g. Hangouts, then Google+ may soon become a fierce rival to Facebook.