The bad news is that this pushes down web pages…the good news is if you jump on the advantage that videos give you in appearing on the first page then you can get a distinct advantage over your competition.
But you have to do more than just create, edit and upload. There are some very specific steps…
Step #1: Upload videos directly to YouTube
Step #2: Embed the video onto your website
Step #3: Embed videos on pages with text
Step #4: Create a video sitemap
Step #5: Focus on long tail keywords
Step #6: Create a YouTube channel
Step #7: Build backlinks to your video
One advantage you have with videos over conventional SEO is that it is easier to get a YouTube video to rank on page 1 than it is to rank a website.
What that means is you can compete for rankings with well-established sites if you have optimized your videos correctly, giving you equal footing with the competition.
Google’s algorithm to find and index videos will only get better over time…and the competition for these results will obviously get more competitive, which means first page ranking will get tougher. So if you haven’t created a video yet, you better hurry up.
For more detailed information, click here to see the full article on quicksprout.com