Google Places Recap

27th April 2011 in

Claiming or creating listing(s) in Google Places does two things. First, it tells the search engines that they have the most accurate and up-to-date information about a business location. Second, it gives the business owner an opportunity to out-rank competitors by optimising their business listing for targeted keyword sets and geographic areas. 

Amongst other things, having a Google Places page allows the business owner to build a detailed profile online, which can include images, video, optimised descriptions, list services offered and opening times, and importantly, allows customers to post reviews.

All in all, Google Places offers a business owner a free platform on the biggest search engine out there... it’d be a crime not to use it....

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20th February 2018 in SEO, Digital Strategy, Email Marketing, Social media

By Marnie Hartley

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Here at Applied, we thought we’d take a look at some of the ways in which you can analyse and evaluate the impact of your digital marketing. 

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