Claiming or creating listing(s) in Google Places does two things. First, it tells the search engines that they have the most accurate and up-to-date information about a business location. Second, it gives the business owner an opportunity to out-rank competitors by optimising their business listing for targeted keyword sets and geographic areas.
Amongst other things, having a Google Places page allows the business owner to build a detailed profile online, which can include images, video, optimised descriptions, list services offered and opening times, and importantly, allows customers to post reviews.
All in all, Google Places offers a business owner a free platform on the biggest search engine out there... it’d be a crime not to use it....