To join or not to join. When it comes to new social sites, that is the question brands must ask themselves.
While social networks like Facebook and Twitter continue to be dominant, services like Pinterest and Instagram are attracting more and more individuals. Even Google's social network, Google+, which many were skeptical about, has managed to grow into a respectable channel with more than 100m active monthly users.
For most brands, the growth of social as a channel is a great thing, but the conundrum; which ones should we join, and which can we ignore;is increasingly complicated.
By Patricio Robles on econsultancy.com