Google has an on-going battle on their hands to fight spam and black-hat SEO tactics. Year-on-year they introduce new algorithms, updates and warnings in their attempts to deliver the ‘ultimate’ search results and UX. So what’s in store for 2014, and what should we be focusing on, or avoiding, to get great results?
If you weren’t already aware, Google recently introduced Hummingbird. “Yet another update,” I hear you say. Well yes, but this is the first time a completely new algorithm has been implemented since 2011, and has, reputedly, impacted 90% of search queries.
Having worked with iconic British pushchair brand iCandy for some time, we were delighted to be able to help them represent their new brand with a new UK website that reflects their status and presence in the global pushchair marketplace.
You may have designed and developed a visually perfect website, taking into consideration your business objectives, company branding guidelines and key target audience but somehow it just isn’t performing. Traffic flow is poor and conversion rates are practically non-existent. So where did you go wrong?
QR codes (or Quick Response to give them their full title) have been around for ages; were big news in Japan with the technology quickly filtering through to Europe and USA. But just how effective are they?