World-class products. World class service

Project: Foundations. Brand. Website. Marketing.
Client: AC-ET
Industry: Entertainment Technology
Date: 2023 onwards


AC-ET is one of the world’s leading providers of technology to the entertainment industry, offering an exhaustive range of leading brands across lighting, audio, rigging and video.

Part online shop, part inquiry portal, AC-ET needed a new website with the agility to handle a significant volume of inquiries and sales across a massive catalogue of products from all the leading brands in the business.

Our challenge was to bring simplicity to a herculean array of products and brands with a responsive user experience that made finding what you needed as fast and as easy as possible.

AC-ET Mix Website designs
AC-ET Website screenshots


Working through a complex site architecture, we designed a site that would give every AC-ET user the fastest route to the products they needed to find, along with the expert advice they needed to support their choice.

The result is a systematic catalogue of products by type and brand across their four key categories, navigated by filters, which provide the buyer with all the information they need to make an informed decision.

Added to the mix is an online clearance store which required building an e-commerce element on to the site.


AC-ET’s website is all about giving their very busy customers all the support and advice they need from a team of people who know their entertainment tech back to front, inside out.

The website is just the start.

AC-ET has now retained us to support them with their online marketing - creating engaging content for their website and social platforms to showcase the endless possibilities of the products they have on offer, and the emerging technologies that will be the ‘go to’ products of tomorrow.

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