- Website Development
- Marketing

Pulling together a whole world of wool

The Challenge

Like a lot of our clients, World of Wool were victims of their own success. The company had successfully tapped into the hobbycraft phenomena and supplied wool and fibres to craft enthusiasts in over 60 countries. Due to rapid growth, their existing website was struggling to handle the pressure of constant updates and keep up with the volume of orders. It was time for change.

World of Wool were keen to continue growing their business, so they asked us to create a new eCommerce website that streamlined the sales process for customers and staff. And develop an intuitive webapp, which allowed users to customise their blends at the touch of a button.

The Results

37.5%

Boost in website traffic

41%

Increase in orders

35%

Increase in revenue

Delivering an intuitive online presence for a forward-thinking company

After thorough research, we decided that Shopify was the best platform to launch the new eCommerce website. To meet World of Wool’s ambitious growth targets, we took Shopify’s core functionality one step further and built custom components - including additional product data, shipping information and VAT validation.

Customisation was a key factor in the original brief. So, we developed an easy-to-use bespoke webapp that allows users to customise their order. Using our technical expertise, we implemented a three step wizard which walks customers through the order process and enables them to build custom blends from the World of Wool inventory, at the click of a button.

41% increase in orders 2 weeks after launch of site for World of Wool