Expedite Law

Brand strategy and website for legal case management expert

The Challenge

When companies expand, new business entities emerge that need their own distinctive identity. This was the case with Fusion IT who approached us in 2021 with a brief to create a stand-alone brand and website for Expedite Law, their rapidly growing legal software division.

Our Applied Brand Advantage workshop programme helped us to understand their values, what their expertise stood for, and how they stood out from the competition. In turn, we were able to develop a brand personality, tone of voice and look and feel for the brand.

Our solution

“

The complexities of Expedite Law’s specialist portfolio called for us to find a way to visually represent the brand as simply and memorably as possible. Our response was to translate the efficiency of the commercial enterprise into an identity system which focuses on process, speed and efficiency. Every credit to the team at Expedite Law for making some brave decisions throughout the brand strategy phase - the outcome now sets them on the next level in terms of their market status.

Mike McGowan

Creative Director at Applied