When developing a new website for a client, it is important to follow some key steps to ensure the switchover is a success
Measuring visitors is a great baseline for analysing your website’s performance, especially when looking at which pages drive most traffic and where they come from, however recording visitors shouldn’t be where you web reporting starts & ends.
12th April 2017 in Digital Strategy
Before you can find buyers for your products or services, you need to know exactly who they are, or more importantly, who you want to buy from you. By writing down your ideal buyer, whether that’s a person or a company, you’re targeting your (potential) best buyers i.e. the ones that make you the most profit!
Having a central customer type you focus on can help the rest of your business as well, removing any confusion in what you’re trying to achieve.
7th April 2017 in Applied News
We've partnered with the United Autosports racing team, owned by Le Mans-winning racing driver Richard Dean & Mclaren Executive Director, Zak Brown, over the next two racing seasons.
In 2015, 77% of UK internet users made a purchase online. Considering there are nearly 60 million people using the internet in the UK, that’s a lot of purchases. And chances are, they made more than one purchase (I’m not sure about you, but I’m definitely susceptible to the odd email campaign offering 20% off ASOS).
A month in, Chris our new strategist has hit the ground running after immediately picking up on the most important aspects of life at Applied, including stocking up biscuit supplies and making at least one brew round per day. On a serious note, there’s a noticeable buzz around the office and we’re as motivated as ever to produce awesome results.
Google have turned their reCaptcha invisible, meaning no more annoying tests to prove whether you’re human or not! Well, almost.
35 of the highest profile YouTubers, including Zoella & Jim Chapman went offline for 24 hours between the 12th & 13th March, in support of Red Nose Day. Instead of the usual videos, their feeds consisted of a seven-second video featuring a red background and the text ‘#RedOut’.
14th March 2017 in Applied News
This week Steve, Applied Digital MD visited Kirklees College to present to an enthusiastic bunch of ICT students, keen to learn more about the working world of digital.