Content for Conversion
Website Design & Development
Hillfoot Multi Metals wanted a new website to help it stand out in the highly competitive engineering steel sector. It had three main requirements for the site: 1) A prominent presence in search results 2) Provision of key pricing and technical information in a simple format 3) A stylish look.
Many websites in the engineering industry lack visual appeal, but the Applied design team saw no reason why that had to be the case for Hillfoot and came up with a striking look that uses relevant, eye-catching images as icons.
In addition to a memorable look that sets it apart from the competition, the site is responsive, quick, simple to navigate and benefits from a technical infrastructure ideal for a strong performance in search. It also features content that is both optimised for search and written to encourage enquiries from Hillfoot’s target market.
To achieve the goal of providing key information to prospective customers in a simple to digest way, Applied’s development team created a tool to display movements in steel grade surcharges - important data for steel buyers.
This is backed by displays of similar grades and downloadable technical datasheets on each product page to give visitors the maximum amount of information in the smallest number of clicks. In fact, the Hillfoot site is set up to allow visitors to land on a product page from Google, see a host of relevant information and send an enquiry without having to visit another page.