Alphastrut asked Applied Digital to increase brand awareness and boost product enquiries. Operating in the oil and gas industry and off-shore construction sector, Alphastrut’s aluminum products deliver weight, time and cost savings for its clients, So this was a story the global industry needed to hear.
A multi-tiered approach to reach a global target market
We analysed Alphatrut’s customers’ needs and then translated them into a stringently tested, intuitive online experience, which provides clear and direct access to critical product and technical information. We improved search engine visibility using extensive keyword research which, alongside a focused campaign of online ads, a brand new look and feel, tone of voice and strategically targeted content.
An ongoing relationship
What started off as a standalone project for Alphastrut, has developed into a trusted relationship with six Murray Metals companies - Alphastrut, Hillfoot, Multi Metals, Murray Energy, Murray Steel Products and Murray Metals.