The logo identity for the Conroy Brook group of companies has been used, in all its various iterations, for over twenty years. During that time the group has grown, diversified and specialised, to increase both its service offering and its market share. We were asked to explore creating a new identity. A marque which represents and reflects the values, ambitions and aspirations of a successful, forward-looking company, as it continues to write its story into the second quarter of the 21st Century.
Delivering a compelling visual identity
From market and competitor research to brand discovery, we turned over every last (Yorkshire) stone to unpack the Conroy Brook brand. We sat down with key stakeholders and listened. A lot.
We analysed what we’d learned from the brand discovery sessions and translated this essential information into a fully-formed brand platform, including: their realistic brand values, a genuine tone-of-voice and an authentic brand personality. When it was time to pick up the coloured pens, we created a logo, typography system, colour palette and a visual identity that accurately exemplifies the Conroy Brook brand promise.
Our identity went on to win silver at that year’s International Visual Identity Awards.
Ongoing creative partnership
Our team has worked with Conroy Brook for over ten years and deliver a continuous online and offline marketing service which includes:
- Web development
- Creative copywriting
- Visual identity custom designed for each development
- Sales and marketing collateral including brochures, site signage, video, photography.
- Social media
- Content marketing