- Website Development
- Website Design
- Marketing

A game-changing digital marketing strategy for industry leading aluminium support system

Overview

Alphastrut asked Applied Digital to increase brand awareness and boost product enquiries. Operating in the oil and gas industry and off-shore construction sector, Alphastrut’s aluminum products deliver weight, time and cost savings for its clients, So this was a story the global industry needed to hear. 

A multi-tiered approach to reach a global target market

We analysed Alphatrut’s customers’ needs and then translated them into a stringently tested, intuitive online experience, which provides clear and direct access to critical product and technical information. We improved search engine visibility using extensive keyword research which, alongside a focused campaign of online ads, a brand new look and feel, tone of voice and strategically targeted content.

An ongoing relationship

What started off as a standalone project for Alphastrut, has developed into a trusted relationship with six Murray Metals companies - Alphastrut, Hillfoot, Multi Metals, Murray Energy, Murray Steel Products and Murray Metals.