By Steve Sykes
22nd June 2017 in Web Design and Development, SEO, Digital Strategy, Content for Conversion
Should you worry about keyword (not provided)?
Steve's Blog article about the rise and rise of the keyword not provided phenomenon....
Blog
16th June 2017 in Web Design and Development, SEO, Digital Strategy, PR, Applied News
June: Applied Digital Monthly Digest
We’re back with another update on what we’ve been working on this month, from new website launches to hyper-local social targeting.
12th June 2017 in SEO, Digital Strategy, Content for Conversion, PR, Email Marketing
The B2B Marketing Process
If you were a B2B buyer, would you feel like you behaved differently to anyone else buying a product?
The truth is that 71% of B2B researchers start with a generic search (Google, 2015), and it’s a marketer's job to make sure your brand, whether B2B or not, appears when someone searches for your product.
26th May 2017 in Web Design and Development, SEO, Content for Conversion, PR, Applied News, Email Marketing, PPC
May: Applied Digital Monthly Digest
With the world of digital marketing updating on a daily basis, we thought we’d share a glimpse of what we’re working on with our clients each month, to help give you some insight into the scope your own marketing could achieve.
18th May 2017 in Web Design and Development, SEO, Digital Strategy, Apps
What is the best eCommerce platform : Shopwired vs Shopify vs Magento
Shopwired, Shopify and Magento each offer similar solutions for businesses to sell their products online, however, there are two factors to consider. The first is the time it takes for you to set your store up, and the second is the ease in how your website will expand as your business does. In our experience, Shopify outperforms the competition on both as a result of its simple user interface, and the ability to customise elements to tailor the system to your particular business.
15th May 2017 in SEO, Digital Strategy
Why should you care about Google reviews?
Google are making more changes to the way they display local results on your search pages. Just after we posted about local update resulting in businesses being shown based on their proximity to you, Google started rolling out an update that changes these local results when someone adds ‘best’ at the start of their search.
9th May 2017 in Web Design and Development, Digital Strategy, Content for Conversion
3 ways to improve your website
There are 3 main methods of improving your site: delving into your analytics data, researching your speed and technical performance, and finally, testing changes to the layout of your page to maximise conversions.
27th April 2017 in Web Design and Development, SEO, Digital Strategy
How to secure your website through HTTPS & SSL Certificates
We rely on the internet for everything from talking with friends and checking the latest news, to ordering the weekly food shop and registering details for a new passport. We put highly confidential information on the internet sometimes without thinking twice, but now the focus has been put on websites to protect our information.
By Luke Jagger
26th April 2017 in Web Design and Development, SEO, Digital Strategy, Content for Conversion
7 Steps to Successful Website Redevelopment
When developing a new website for a client, it is important to follow some key steps to ensure the switchover is a success
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