Steve's Blog article about the rise and rise of the keyword not provided phenomenon....
We’re back with another update on what we’ve been working on this month, from new website launches to hyper-local social targeting.
If you were a B2B buyer, would you feel like you behaved differently to anyone else buying a product?
The truth is that 71% of B2B researchers start with a generic search (Google, 2015), and it’s a marketer's job to make sure your brand, whether B2B or not, appears when someone searches for your product.
With the world of digital marketing updating on a daily basis, we thought we’d share a glimpse of what we’re working on with our clients each month, to help give you some insight into the scope your own marketing could achieve.
Shopwired, Shopify and Magento each offer similar solutions for businesses to sell their products online, however, there are two factors to consider. The first is the time it takes for you to set your store up, and the second is the ease in how your website will expand as your business does. In our experience, Shopify outperforms the competition on both as a result of its simple user interface, and the ability to customise elements to tailor the system to your particular business.
Google are making more changes to the way they display local results on your search pages. Just after we posted about local update resulting in businesses being shown based on their proximity to you, Google started rolling out an update that changes these local results when someone adds ‘best’ at the start of their search.
There are 3 main methods of improving your site: delving into your analytics data, researching your speed and technical performance, and finally, testing changes to the layout of your page to maximise conversions.
We rely on the internet for everything from talking with friends and checking the latest news, to ordering the weekly food shop and registering details for a new passport. We put highly confidential information on the internet sometimes without thinking twice, but now the focus has been put on websites to protect our information.