Applied Digital & United Autosports lead into 2017 championship with new partnership

Applied Digital & United Autosports lead into 2017 championship with new partnership

7th April 2017 in Applied News

We've partnered with the United Autosports racing team, owned by Le Mans-winning racing driver Richard Dean & Mclaren Executive Director, Zak Brown, over the next two racing seasons.

The partnership will see us deliver a new online presence for United Autosports, fully encapsulating the racing teams they run, as well as the services United Autosports offer, including specialist restoration services for classic racing cars, and a Ligier racing car agency.

Applied Logo on team Racesuits

Following the launch earlier this year of the UK Ligier website, next will be United Autosports’ website, planned to launch alongside the first race of the European Le Mans Series at Silverstone. New features and a modern design will assist avid United Autosports fans in following the team’s success. Following this, both parties will collaborate to roll out more online services across digital channels.


Steve Sykes, Applied Digital MD commented: “I’m in the lucky position as my two passions; digital and motor racing, have come together. It’s the ideal scenario for me personally, working so closely with ‘United’ and helping them win online like they are so adept at doing on-track. The supporters and other partners of  the team are just as passionate, and being a part of this super-competitive environment is already bringing a buzz to our team as we watch the season unfold. The jury’s out on whether we have a 24-hour office party while the Le Mans race is on’. It’ll be a proud moment when the Applied logo adorns the cars and driver’s suits as the season gets underway.”

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