When developing a new website for a client, it is important to follow some key steps to ensure the switchover is a success
One set of stats that we as an agency are increasingly becoming aware of is the growing percentage of emails, from any given campaign, that are being opened on mobile devices like smartphones and tablets. On recent campaigns we have seen as much as 52% of 'opens' being on a smartphone, with as little as 5% of opens in a traditional desktop email client. Obviously this varies dependent on factors such as list demographic, time of delivery, and sector, but there's no denying the continuing shift to mobile.
Many people, having increasingly busy lives, are using these devices as an extra 'filter' to quickly screen out irrelevant emails so they have a cleaner inbox when they actually get back to their desktop. So how can we protect ourselves, and even capitalise on this shift to mobile?
1. Do research - look at your recent open rates by device
2. Be even more careful about your message composition - reading war and peace on an an iPhone just ain't gonna happen.....
3. Landing pages can be tailored for clickthroughs from mobile devices - to make that conversion to a sale or signup even easier for the the mobile user.
The future's mobile... and the future's already here...
99.3% of businesses in the UK are ‘small’, yet these businesses only account for 18% of overall marketing spend. What are the barriers stopping SME’s promoting themselves better?
Measuring visitors is a great baseline for analysing your website’s performance, especially when looking at which pages drive most traffic and where they come from, however recording visitors shouldn’t be where you web reporting starts & ends.
12th April 2017 in Digital Strategy
Before you can find buyers for your products or services, you need to know exactly who they are, or more importantly, who you want to buy from you. By writing down your ideal buyer, whether that’s a person or a company, you’re targeting your (potential) best buyers i.e. the ones that make you the most profit!
Having a central customer type you focus on can help the rest of your business as well, removing any confusion in what you’re trying to achieve.