The answer used to be so simple; design and build websites for businesses.... Our approach to life was that we wouldn't try and convince a business owner of the need to have a website (because, actually we're not pushy at all), but if the need for an online presence was accepted, we could design and build something as well, and as cost effectively, as anyone out there. Then, as now, most of our new business came from referrals from clients we've worked for, and an enviably low ‘churn' of clients meant that our Christmas card list kept growing.
Now however, things have changed massively. Successful businesses, almost without exception, realise not only the need for an online presence - the most progressive ‘get' that you need to engage with people online in a multitude of ways. That could be great content to get you found in search, great design to ‘convert' a viewer into an enquiry, or ongoing nurturing techniques to keep those customers coming back - think regular, relevant email offers or newsletters - think mobile apps to help those customers that need to carry out regular transactions on or offline.
Our main push these days aligns itself with the way Google operates; Content is (still) King. Our mantra is ‘it's not just about the website'. It's about the bigger picture, it's about using the website as part of the sales funnel; as one of the tools of ‘conversion'. Our main aim is to get you found by the customers looking for your service or product. 78% of internet users conduct product research online, and we're expert at getting you found. Sits nicely with that ‘not pushy' scenario, doesn't it?
It's called ‘inbound marketing'. And it's the way forward.