Seven top tips for designing welcome emails

25th September 2012 in Email Marketing

Welcome emails can achieve open rates of above 50%, so it’s vital that brands make the most of this valuable opportunity.

A good welcome email needs to set out what the consumer can expect from a brand’s messages and attempt to drive higher engagement by allowing the user to dictate the type and frequency of future emails. It is also a great opportunity to try and capture more data about the consumer and nudge them towards a purchase.

A new UK Retail Email Benchmark Study from emailvision analysed the welcome emails from the UK’s top 100 e-tailers against key best practice criteria. As a result it makes several recommendations that can help brands make the most of the welcome email opportunity.

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By David Moth for Econsultancy, 25 Sept 2012

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