Seven top tips for designing welcome emails

25th September 2012 in Email Marketing

Welcome emails can achieve open rates of above 50%, so it’s vital that brands make the most of this valuable opportunity.

A good welcome email needs to set out what the consumer can expect from a brand’s messages and attempt to drive higher engagement by allowing the user to dictate the type and frequency of future emails. It is also a great opportunity to try and capture more data about the consumer and nudge them towards a purchase.

A new UK Retail Email Benchmark Study from emailvision analysed the welcome emails from the UK’s top 100 e-tailers against key best practice criteria. As a result it makes several recommendations that can help brands make the most of the welcome email opportunity.

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By David Moth for Econsultancy, 25 Sept 2012

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20th February 2018 in SEO, Digital Strategy, Email Marketing, Social media

By Marnie Hartley

How to evaluate your marketing in 2018

Here at Applied, we thought we’d take a look at some of the ways in which you can analyse and evaluate the impact of your digital marketing. 

 Whether you're wanting to find out how to monitor referrals to your site or how to gain more engagement on social media, we’ll be providing you with insights on some great tools and platforms to help you with your marketing in 2018.

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22nd September 2017 in Web Design and Development, SEO, Digital Strategy, Content for Conversion, Applied News, Email Marketing

By Chris Bardsley

September Digest

I remember reading a blog on a design agency website a few months back, that simply said ‘if we haven’t updated this for a while, we’re busy’.

The way it’s been at Applied over the last couple of months, that statement rings true for us as well.

So this brings the return of our monthly digest, consisting of what we’ve been up to this month, and what we’re working on.

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