Seven Interesting Digital Marketing Stats

5th July 2013 in Digital Strategy

1. QR Codes: 9% of smartphone owners are still unaware of QR code technology, but there is still a relatively low number of people actually scanning codes - 25%. [TolunaQuick]

2. More adults with children own tablet devices than those without. [Source: JiWire, August 2012]

3. More than 50% of videos watched on laptops are over 10 minutes long. [Source: Ooyala,June 2012]

4. Facebook campaigns deployed on a Tuesday perform higher with greater engagement than on other days. [Source: Yesmail, June 2012]

5. 250m people have signed up to Google+ with 67% of marketers planning to increase their presence and use of the social network.  [Source: Google, via Esteban Contreras , June 2012] [Source: Social Media Examiner,April 2012]

6. Internet sites are the most important digital channel for consumers to learn about products with 72% saying they were important / extremely important. [Source: Capgemini, July 2012]

7. Apple’s iPhone accounts for 43.54% of mobile ad revenue. [Source: Opera, July 2012]

More from the blog


12th April 2017 in Digital Strategy

By Chris Bardsley

How you can find buyers online: Profile your ideal customers

Before you can find buyers for your products or services, you need to know exactly who they are, or more importantly, who you want to buy from you. By writing down your ideal buyer, whether that’s a person or a company, you’re targeting your (potential) best buyers i.e. the ones that make you the most profit!

Having a central customer type you focus on can help the rest of your business as well, removing any confusion in what you’re trying to achieve.

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