Seven Interesting Digital Marketing Stats

5th July 2013 in Digital Strategy

1. QR Codes: 9% of smartphone owners are still unaware of QR code technology, but there is still a relatively low number of people actually scanning codes - 25%. [TolunaQuick]

2. More adults with children own tablet devices than those without. [Source: JiWire, August 2012]

3. More than 50% of videos watched on laptops are over 10 minutes long. [Source: Ooyala,June 2012]

4. Facebook campaigns deployed on a Tuesday perform higher with greater engagement than on other days. [Source: Yesmail, June 2012]

5. 250m people have signed up to Google+ with 67% of marketers planning to increase their presence and use of the social network.  [Source: Google, via Esteban Contreras , June 2012] [Source: Social Media Examiner,April 2012]

6. Internet sites are the most important digital channel for consumers to learn about products with 72% saying they were important / extremely important. [Source: Capgemini, July 2012]

7. Apple’s iPhone accounts for 43.54% of mobile ad revenue. [Source: Opera, July 2012]

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