Last week saw the annual Search Marketing Expo (SMX West) take place in San Jose, California, and, bearing in mind the attendance of Google's Matt Cutts and the imminent Panda & Penguin updates, we were paying particular attention to the blogs that were written on the back of the event.
In particular Adam Green’s live blog on the ‘What’s Needed for SEO Success in 2013 and Beyond’ session, which highlighted some key pointers – addressed by the likes of Mr Cutts and Duane Forrester from Bing, amongst others – that everyone should take note of.
The session opened with a question on ‘authorship and reputation’, with Matt saying that ‘reputation will matter more and more as we move forward’. He added that over time Google will care more about identity and social.
Moving on to the issue of 'links', Matt advised that, in his opinion, ‘good links that are built naturally will still provide value for a long time’; adding that ‘it’s easier to be real than to fake being real.’
As we know, and have blogged about on a number of occasions, 'mobile' will become ever more important going forward. Bing’s Duane Forrester commented that ‘mobile usage will go from 9 billions to 25 billion devices’ and companies should ‘look into responsive design and how your site renders on a phone’.
Matt reiterated that it was important to make sure ‘your site looks and performs on mobile.’
So, according to the experts, what are the most important SEO ‘thinks’ for 2013?
- Usability: Customers will be happy with you when they can use your site effectively.
- Shift your focus from keywords to landing pages and how they perform.
- Think about what a user wants and give it to them in a compelling and interesting way.
To read Adam’s full article click here.