Plugging the SME Digital Marketing Gap

5th April 2013 in Digital Strategy

According to recent surveys, over 71% of businesses plan to increase digital marketing budgets in the next year, and 70% plan to increase the amount spent on ‘content marketing’.

However only 8% of client-businesses rated their own digital marketing skills as ‘excellent’... so how do you fill the gap? And what the heck is ‘content marketing’?

What the heck is content marketing?

Lots of small and medium sized businesses are now coming to the realisation that blindly chasing customers by the scattergun approach of mass-media advertising has a  limited draw - let’s face it - most people who your message ends up  in front of just aren’t interested. What if you could be found by people actually searching for what you’re good at? And how do we do that?

The Smart Arts approach to content (or inbound) marketing.

Let’s assume your business is good at what it does; making flowerpots, selling antiques, making cupcakes... the people who know you already know you’re great. It’s the people out there that don’t know you yet that we’re targeting. Effectively, our efforts are focused on reflecting your expertise and authority online, in the space being searched by your potential customers. 

Search engines recognise this authority and expertise, and will reflect this in your search positions.There are lots of techniques we can bring to bear to achieve these goals, too many list (see our site for more information).

Our clients are using us to proactively generate good, relevant, content, and leverage it to build their authority in their marketplace and reaping the rewards of our efforts!

Why not take the first step toward plugging the digital marketing gap in your organisation and get in touch?

 

 

 

 

Image credit: http://www.farncombecourses.co.uk . Don't they look lovely?

More from the blog

Gui 2311261 1280

20th February 2018 in SEO, Digital Strategy, Email Marketing, Social media

By Marnie Hartley

How to evaluate your marketing in 2018

Here at Applied, we thought we’d take a look at some of the ways in which you can analyse and evaluate the impact of your digital marketing. 

 Whether you're wanting to find out how to monitor referrals to your site or how to gain more engagement on social media, we’ll be providing you with insights on some great tools and platforms to help you with your marketing in 2018.

Read article chevron_right
Think Facebook Is The Only Company Watching You Think Again 700x466

18th December 2017 in Web Design and Development, SEO, Digital Strategy, PPC, Social media

By Marnie Hartley

Digital Marketing in 2018: What to expect?

2017 the digital marketing industry saw many exciting advancements, with the focus again being based on content marketing. In 2018, what should you be doing when it comes to digital marketing, with the likes of voice search, social media, influencer marketing beginning to change the face of digital?

 

Read article chevron_right
Screen Shot 2017 11 15 At 16.20.06

15th November 2017 in SEO, Digital Strategy, Content for Conversion

By Marnie Hartley

How can you create content for your website that gets seen in Google and helps your audience?

Creating content that gets seen in Google and helps your audience can be a difficult process. When creating content, it's important to think like your audience.  Pre-planning to find out what questions people are asking, what styles of content are popular and where to look for ideas can help you create effective content for your site.

 

Read article chevron_right