Plugging the SME Digital Marketing Gap

5th April 2013 in Digital Strategy

According to recent surveys, over 71% of businesses plan to increase digital marketing budgets in the next year, and 70% plan to increase the amount spent on ‘content marketing’.

However only 8% of client-businesses rated their own digital marketing skills as ‘excellent’... so how do you fill the gap? And what the heck is ‘content marketing’?

What the heck is content marketing?

Lots of small and medium sized businesses are now coming to the realisation that blindly chasing customers by the scattergun approach of mass-media advertising has a  limited draw - let’s face it - most people who your message ends up  in front of just aren’t interested. What if you could be found by people actually searching for what you’re good at? And how do we do that?

The Smart Arts approach to content (or inbound) marketing.

Let’s assume your business is good at what it does; making flowerpots, selling antiques, making cupcakes... the people who know you already know you’re great. It’s the people out there that don’t know you yet that we’re targeting. Effectively, our efforts are focused on reflecting your expertise and authority online, in the space being searched by your potential customers. 

Search engines recognise this authority and expertise, and will reflect this in your search positions.There are lots of techniques we can bring to bear to achieve these goals, too many list (see our site for more information).

Our clients are using us to proactively generate good, relevant, content, and leverage it to build their authority in their marketplace and reaping the rewards of our efforts!

Why not take the first step toward plugging the digital marketing gap in your organisation and get in touch?





Image credit: . Don't they look lovely?

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By Chris Bardsley

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Before you can find buyers for your products or services, you need to know exactly who they are, or more importantly, who you want to buy from you. By writing down your ideal buyer, whether that’s a person or a company, you’re targeting your (potential) best buyers i.e. the ones that make you the most profit!

Having a central customer type you focus on can help the rest of your business as well, removing any confusion in what you’re trying to achieve.

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