12th April 2017 in Digital Strategy
Before you can find buyers for your products or services, you need to know exactly who they are, or more importantly, who you want to buy from you. By writing down your ideal buyer, whether that’s a person or a company, you’re targeting your (potential) best buyers i.e. the ones that make you the most profit!
Having a central customer type you focus on can help the rest of your business as well, removing any confusion in what you’re trying to achieve.