15th November 2017 in SEO, Digital Strategy, Content for Conversion
Creating content that gets seen in Google and helps your audience can be a difficult process. When creating content, it's important to think like your audience. Pre-planning to find out what questions people are asking, what styles of content are popular and where to look for ideas can help you create effective content for your site.
7th November 2017 in GDPR
GDPR is the hot topic of the moment, and rightly so. This new legislation has been introduced to protect people’s privacy and the security of the data they share, and is not to be ignored.
16th October 2017 in Digital Strategy, Social media
Last month, Twitter doubled its character limit from 140 characters to 280 characters, but only for a small group of users. Twitter deemed its current 140 character limit as a “major cause of frustration” and saw that this change could be a way to widen its appeal.
22nd September 2017 in Web Design and Development, SEO, Digital Strategy, Content for Conversion, Applied News, Email Marketing
I remember reading a blog on a design agency website a few months back, that simply said ‘if we haven’t updated this for a while, we’re busy’.
The way it’s been at Applied over the last couple of months, that statement rings true for us as well.
So this brings the return of our monthly digest, consisting of what we’ve been up to this month, and what we’re working on.
6th September 2017 in Applied News
We’re incredibly proud to announce that, alongside our friends at World of Wool, we’ve been shortlisted for B2B eCommerce Website of the Year at the Northern eCommerce Awards 2017.
22nd August 2017 in Web Design and Development, Digital Strategy
I wondered if website redesigns are cyclical, and whether there’s an accepted period of time before a business considers a redesign.
So I recently posed this question to my connections on LinkedIn:
How often do you think a business should redesign their website?
15th August 2017 in Web Design and Development, SEO, Digital Strategy, PR, Applied News, Apps, Email Marketing, PPC, Graphic Design
We’re incredibly proud to announce we’re now ‘Recommended’ by the Recommended Agency Register.
9th August 2017 in Web Design and Development, SEO, Digital Strategy
Page speed is one of the key metrics in terms of website performance and we’ve spent countless hours and days optimising performance on all types of device.
Speed has been a focal point for Google in the last few years, and with good reason. Kissmetrics identified that 40% of users will abandon your website if it takes over 4 seconds to load, therefore speed really is of the essence.
