Blog

7th December 2017 in GDPR

By Lucy Adamson

What to include in a privacy notice - GDPR series

With GDPR enforcement just around the corner, businesses across Europe (and the world) are assessing the ways they collect data, and the privacy notices that sit alongside them.

In our summary of GDPR and how it will affect digital marketing, we mention the importance of using privacy notices on your website. So now you know that you need one, we’re ready to delve deeper into what a privacy notice actually is…

7th December 2017 in Charity

The Applied Christmas Charity Giveaway!

It's time again for the, now traditional, Applied Christmas Charity Giveaway!

This year we're giving you the chance to decide which fantastic charity gets the biggest portion of our Christmas kitty!

20th November 2017 in eCommerce

Online retailers will miss out on sales this Black Friday

eConsultancy discovered that, on average, Black Friday sees website traffic climbing 220% compared to a normal Friday, and 155% on Cyber Monday (again compared to a normal Monday).

Which lead to us asking the question: How many retailers lose customers as a result of poor website performance?

15th November 2017 in SEO, Digital Strategy, Content for Conversion

By Marnie Hartley

How can you create content for your website that gets seen in Google and helps your audience?

Creating content that gets seen in Google and helps your audience can be a difficult process. When creating content, it's important to think like your audience.  Pre-planning to find out what questions people are asking, what styles of content are popular and where to look for ideas can help you create effective content for your site.

 

7th November 2017 in GDPR

By Jenny Green

What is GDPR? Why you need to take action now.

GDPR is the hot topic of the moment, and rightly so. This new legislation has been introduced to protect people’s privacy and the security of the data they share, and is not to be ignored.

16th October 2017 in Digital Strategy, Social media

By Marnie Hartley

Twitter trialling 280 characters - Applied’s opinion

Last month, Twitter doubled its character limit from 140 characters to 280 characters, but only for a small group of users. Twitter deemed its current 140 character limit as a “major cause of frustration” and saw that this change could be a way to widen its appeal.

22nd September 2017 in Web Design and Development, SEO, Digital Strategy, Content for Conversion, Applied News, Email Marketing

September Digest

I remember reading a blog on a design agency website a few months back, that simply said ‘if we haven’t updated this for a while, we’re busy’.

The way it’s been at Applied over the last couple of months, that statement rings true for us as well.

So this brings the return of our monthly digest, consisting of what we’ve been up to this month, and what we’re working on.

6th September 2017 in Applied News

We're shortlisted for the Northern eCommerce Awards 2017!

We’re incredibly proud to announce that, alongside our friends at World of Wool, we’ve been shortlisted for B2B eCommerce Website of the Year at the Northern eCommerce Awards 2017.