8th January 2018 in GDPR
The way you collect data through your website isn’t the only thing you’ll need to think about ahead of the May deadline, but if you haven't already, it’s a good place to start.
18th December 2017 in Web Design and Development, SEO, Digital Strategy, PPC, Social media
2017 the digital marketing industry saw many exciting advancements, with the focus again being based on content marketing. In 2018, what should you be doing when it comes to digital marketing, with the likes of voice search, social media, influencer marketing beginning to change the face of digital?
7th December 2017 in GDPR
With GDPR enforcement just around the corner, businesses across Europe (and the world) are assessing the ways they collect data, and the privacy notices that sit alongside them.
In our summary of GDPR and how it will affect digital marketing, we mention the importance of using privacy notices on your website. So now you know that you need one, we’re ready to delve deeper into what a privacy notice actually is…
7th December 2017 in Charity
It's time again for the, now traditional, Applied Christmas Charity Giveaway!
This year we're giving you the chance to decide which fantastic charity gets the biggest portion of our Christmas kitty!
20th November 2017 in eCommerce
eConsultancy discovered that, on average, Black Friday sees website traffic climbing 220% compared to a normal Friday, and 155% on Cyber Monday (again compared to a normal Monday).
Which lead to us asking the question: How many retailers lose customers as a result of poor website performance?
15th November 2017 in SEO, Digital Strategy, Content for Conversion
Creating content that gets seen in Google and helps your audience can be a difficult process. When creating content, it's important to think like your audience. Pre-planning to find out what questions people are asking, what styles of content are popular and where to look for ideas can help you create effective content for your site.
7th November 2017 in GDPR
GDPR is the hot topic of the moment, and rightly so. This new legislation has been introduced to protect people’s privacy and the security of the data they share, and is not to be ignored.
16th October 2017 in Digital Strategy, Social media
Last month, Twitter doubled its character limit from 140 characters to 280 characters, but only for a small group of users. Twitter deemed its current 140 character limit as a “major cause of frustration” and saw that this change could be a way to widen its appeal.