Fast Websites, Effective Marketing

Page speed is one of the key metrics in terms of website performance and we’ve spent countless hours and days optimising performance on all types of device; achieving numbers that knock the average ‘off the shelf’ CMS into a flat cap (or a cocked hat if you’re not from Yorkshire).

Speed has been a focal point for Google in the last few years, and with good reason. Kissmetrics identified that 40% of users will abandon your website if it takes over 4 seconds to load, therefore speed really is of the essence.

When you think of this in terms of potential enquiries, over the course of a year these stack up massively.

For this reason, we are continually evolving our in-house Content Management System, Base, to be the best it can be. Best in terms of usability, flexibility and performance. Best in terms of security (obviously), and ease of administration.

But rather than simply talking about the results we generate, we’d like to show you how we’ve achieved results for our clients on real life websites.

Hillfoot: High-speed information-based website

Hillfoot are one of the UK’s largest steel stockholders, and we were tasked with bringing their site up to date with their latest branding whilst providing unique information unavailable elsewhere in the market. Our team delivered a lightning quick site with optimised code throughout.

See the case study here

Rose Gold Events: A focus on quality images

Rose Gold Events provide a bespoke design, styling and planning experience for luxury weddings and events. For this reason, a main requirement of the website is to convey quality, instilling confidence within soon-to-be married couples that Rose Gold Events have the vision to deliver a picture-perfect setting.

This resulted in an image heavy site, with full-width images and videos throughout. Our team optimised and resized images for a range of device sizes, to minimise any unwarranted download sizes and speed up the site. With the site based on our solid coding expertise, alongside image optimisation, we delivered a high-performance site with stunning imagery.

Visit the Rose Gold Events website

 

United Autosports: High-speed video integration

United Autosports are a championship-winning motorsports organisation, who turned to us to help promote their racing teams before the start of the new season, as well as increasing exposure of the other sides to their business: event management and historic restoration services.

As expected within the high-speed racing arena, video of on-track action is a must. We embedded videos within the home page and integrated Flickr for a comprehensive gallery, which again - based on our highly optimised code provided the best speed possible and engaging content.

See our United Autosports Case Study

 

World of Wool: comprehensive eCommerce platform development

World of Wool started out in 2008 as a ‘let’s try it and see how it goes’ venture, since growing into the world’s favourite place for crafters to buy wool and fibre products. This increase in demand resulted in a bespoke eCommerce platform built within Shopify, housing thousands of products.

The site provided visitors with custom product configurators, plus we integrated a whole host of custom applications to assist the World of Wool team operationally. Naturally, building a site on an external platform (Shopify) that houses thousands of products and extra features, we wanted to ensure site speed was never compromised.

View our World of Wool Case Study

 

If you would like to discuss site speed or just for some digital marketing advice, get in touch with our MD, Steve.

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