Our Approach to Content Marketing

Smart Arts is commited to connecting with people via content. 

Mainly content online, though not exclusively, but we aim to make it always relevant, interesting, useful or entertaining. It's not enough anymore just to churn out dull 'status updates' saying how good you are - people - consumers and B2B customers want more - they want content that they can learn from or share. We need to give them that.

Content can be targeted - to the customer type, to what they're searching for, the season, or current events. Search engines are now fast moving enough that new content can be indexed and delivered in results in hours (minutes in some cases).

Content can be any format - written, graphical, interactive (tools and how-to-guides), video, podcasts, and the benefits to the organisation of great content can be:

  • SEO benefits. Allows you to target specific keywords and puts you in front of those carrying out related searches.
  • Less dependency on PPC spend
  • Brand reinforcement - good content establishes you as a leader in your field.

Creating great content gives your company something to talk about in blogs, in social and offline... and takes away the pressure around 'what are we going to say?'.

More from the blog

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18th May 2017 in Web Design and Development, SEO, Digital Strategy, Apps

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What is the best eCommerce platform : Shopwired vs Shopify vs Magento

Shopwired, Shopify and Magento each offer similar solutions for businesses to sell their products online, however, there are two factors to consider. The first is the time it takes for you to set your store up, and the second is the ease in how your website will expand as your business does. In our experience, Shopify outperforms the competition on both as a result of its simple user interface, and the ability to customise elements to tailor the system to your particular business.

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27th April 2017 in Web Design and Development, SEO, Digital Strategy

By Chris Bardsley

How to secure your website through HTTPS & SSL Certificates

We rely on the internet for everything from talking with friends and checking the latest news, to ordering the weekly food shop and registering details for a new passport. We put highly confidential information on the internet sometimes without thinking twice, but now the focus has been put on websites to protect our information.

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