Helping to convert more of your B2B visitors into customers

20th July 2012 in

Imagine the scenario - Your business sells products or services in the B2B sector and your average order value is thousands of pounds. You get a steady and regular number of visitors to your website but conversions could always be better.

If you could use a tool that would give you the information to help you dramatically improve your conversion rate from from 2% of visitors to 4%, for example, would that be of interest?

When getting an order could mean thousands or tens of thousands, that could translate into a massive return on investment.

If you have a B2B business that could benefit from improving your conversion rate of visitors to your site - just speak to us and we’ll explain more.

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12th April 2017 in Digital Strategy

By Chris Bardsley

How you can find buyers online: Profile your ideal customers

Before you can find buyers for your products or services, you need to know exactly who they are, or more importantly, who you want to buy from you. By writing down your ideal buyer, whether that’s a person or a company, you’re targeting your (potential) best buyers i.e. the ones that make you the most profit!

Having a central customer type you focus on can help the rest of your business as well, removing any confusion in what you’re trying to achieve.

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