Last week Google announced that is was bringing it’s “Google Certified Shops” scheme to the UK. Shops in the UK can now apply to become Google Certified which will give potential customers the assurance that they are shopping from a trusted and reputable online store.
Once a store has been certified by Google they will be allowed to show a badge on their site which will give customers statistics on their customer service levels and delivery times. Information on these key areas will give customers extra confidence in your shop and will increase the likelihood of them buying from you over a competitor. Also, any shop that is Google Certified comes with purchase protection direct from Google up to the value of £1000.
Being Google Certified could impact on a sites search engine rankings as some are speculating Google could favour shops that are certified over ones that aren’t and could promote them higher up the rankings.
More information about the Google certified shops scheme can be found here (http://www.google.co.uk/certifiedshops/) or if you would like us to help set you up your own Google certified shop please click here. (http://www.smartarts.co.uk/contact-us)