At an online 'A morning with Google+' event on 29th October, Google announced that it was, amongst other things, allowing companies to claim 'custom URLs' for their Google plus pages. This update is beng rolled out immediately.
A custom URL is a short, easy-to-remember web address that links directly to the profile or page. If your profile meets the following criteria, you’ll now be able to claim a custom URL:
- Has a profile photo, and
- Has at least 10 followers, and
- Has an account that's at least 30 days old
For example, Smart Arts' Google+ page was https://plus.google.com/105572414650611558543/ - now, having claimed our custom URL, we can direct people to google.com/+smartartscouk to visit our Google+.
Why should you bother making this update? On the face of it, that could be a good question; Google+ hasn't been the facebook-destroying success that Google would have wished. However, with it's dominant position in search, and the fact that Google is pretty much singlehandedly trying to organise the web into a more structured format, via Google accounts, it's wise to keep up with these efforts in order not to lose out.
We will be working with our retained SEO clients to take advantage of these updates in functionality. Just one of the many ways we help, on an ongoing basis, our clients get the best online.
Click here to see the Google help documentation