Facebook has recently followed Twitter in announcing on its new blog that it will be adding support for hashtags to the site.
Facebook stated that the reason behind this change is because “there has not been a simple way to see the larger view of what's happening or what people are talking about”. This statement is very true, with discovering content on Facebook one of its main weaknesses.
Adding the "#" sign will now turn the hashtag into a clickable link, which then unveils a feed showing what the main talking points are on the specific topic. Using the hashtag to associate a certain theme has become increasingly popular on Twitter, and this may be the reason why Facebook are finally making these changes.
Many people will say it’s about time Facebook integrated the hashtag into its service, as they fall in line behind other social networks to have already taken the plunge including Pinterest, Tumblr, Google+, Linkedin, and Instagram (which is owned by Facebook).
I believe the main reason Facebook has finally made these changes is because they have realised that hashtags are popular with advertisers. Although Facebook does not currently allow advertisers to target people posting a specific hashtag, or to sponsor a hashtag like Twitter does, there are many industry insiders that believe this might change in the near future.
For tips on how to use hashtags effectively read the Hubspot blog: