Executive Introduction Online Service Launched

24th March 2011 in

One of our key clients launched officially today with a fanfare and is gaining plaudits across the globe. The first business of its kind in the Middle East, NxD Global is a membership organisation that identifies, screens and recommends directors to companies that have a requirement for non executive directors on their board.

Accomplished business leaders who want to use their proven skill-set in a new enterprise or market can apply to have their credentials evaluated by NxD Global using an online application developed by Smart Arts (UK) Ltd.
The project required detailed analysis of user behaviour and this appeared to pay off – NxD Global Executive Assistant Sally Bonsall commented “Feedback for the website has been fantastic! Lots of comments on how easy it is to use and how good it looks”.

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12th April 2017 in Digital Strategy

By Chris Bardsley

How you can find buyers online: Profile your ideal customers

Before you can find buyers for your products or services, you need to know exactly who they are, or more importantly, who you want to buy from you. By writing down your ideal buyer, whether that’s a person or a company, you’re targeting your (potential) best buyers i.e. the ones that make you the most profit!

Having a central customer type you focus on can help the rest of your business as well, removing any confusion in what you’re trying to achieve.

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