When developing a new website for a client, it is important to follow some key steps to ensure the switchover is a success
17th May 2013 in Digital Strategy
QR codes (or Quick Response to give them their full title) have been around for ages; were big news in Japan with the technology quickly filtering through to Europe and USA. But just how effective are they?
A recent survey by Nielsen shows that 18% of consumers regularly use a QR code or barcode scanner, so although some would say that they are now ‘old hat’, they do still have their place - if utilised correctly.
So what are key things to remember when implementing a QR code campaign?
Stupid use of QR codes:
Great use of QR codes:
99.3% of businesses in the UK are ‘small’, yet these businesses only account for 18% of overall marketing spend. What are the barriers stopping SME’s promoting themselves better?
Measuring visitors is a great baseline for analysing your website’s performance, especially when looking at which pages drive most traffic and where they come from, however recording visitors shouldn’t be where you web reporting starts & ends.
12th April 2017 in Digital Strategy
Before you can find buyers for your products or services, you need to know exactly who they are, or more importantly, who you want to buy from you. By writing down your ideal buyer, whether that’s a person or a company, you’re targeting your (potential) best buyers i.e. the ones that make you the most profit!
Having a central customer type you focus on can help the rest of your business as well, removing any confusion in what you’re trying to achieve.