Do QR codes still have a place?

17th May 2013 in Digital Strategy

QR codes (or Quick Response to give them their full title) have been around for ages; were big news in Japan with the technology quickly filtering through to Europe and USA. But just how effective are they?

A recent survey by Nielsen shows that 18% of consumers regularly use a QR code or barcode scanner, so although some would say that they are now ‘old hat’, they do still have their place - if utilised correctly.

So what are key things to remember when implementing a QR code campaign?

  • Size: It stands to reason that the code itself needs to be big enough for people to see and scan.
  • Position: Having people crouching or bent double to scan the code isn’t exactly best practice - think about the code in the context of where it will be seen.
  • Benefits: Make sure you explain to users what they stand to gain by scanning the code, otherwise why would they even bother?
  • Landing page: People are scanning from a mobile device so make sure that where they land is a mobile-optimised page.
  • Test it: Obvious!
  • Track it: It’s all about measurement and results and the only way to know if your QR has had an impact is to make sure you track it. You can create a custom campaign URL in Google Analytics that will do this.

Stupid use of QR codes:

Stupid use of a QR code

Great use of QR codes:

Great use of a QR code



More from the blog


12th April 2017 in Digital Strategy

By Chris Bardsley

How you can find buyers online: Profile your ideal customers

Before you can find buyers for your products or services, you need to know exactly who they are, or more importantly, who you want to buy from you. By writing down your ideal buyer, whether that’s a person or a company, you’re targeting your (potential) best buyers i.e. the ones that make you the most profit!

Having a central customer type you focus on can help the rest of your business as well, removing any confusion in what you’re trying to achieve.

Read article chevron_right