Digital strategy basics that deliver results

Digital strategy basics that deliver results

5th September 2016 in Digital Strategy

As Digital Marketing enthusiasts, we often come across inspirational blogs and news pieces that make us appreciate how innovative our industry is.

We felt the need to share this blog from Moz as we’re passionate about creating brilliant marketing campaigns that tie into your organisations strategy, and deliver results.

The all important word there is strategy. Often, companies don’t have a digital strategy, and rely on creating content and building relationships to improve their marketing. Whilst that may work, it doesn’t necessarily take the form of a strategy.

Take five minutes to scan through this great piece on Moz’s website, and get in touch if you'd like some clarity when it comes to creating your own digital marketing strategy. 

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More from the blog

Hero

12th April 2017 in Digital Strategy

By Chris Bardsley

How you can find buyers online: Profile your ideal customers

Before you can find buyers for your products or services, you need to know exactly who they are, or more importantly, who you want to buy from you. By writing down your ideal buyer, whether that’s a person or a company, you’re targeting your (potential) best buyers i.e. the ones that make you the most profit!

Having a central customer type you focus on can help the rest of your business as well, removing any confusion in what you’re trying to achieve.

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