As Digital Marketing enthusiasts, we often come across inspirational blogs and news pieces that make us appreciate how innovative our industry is.
We felt the need to share this blog from Moz as we’re passionate about creating brilliant marketing campaigns that tie into your organisations strategy, and deliver results.
The all important word there is strategy. Often, companies don’t have a digital strategy, and rely on creating content and building relationships to improve their marketing. Whilst that may work, it doesn’t necessarily take the form of a strategy.
Take five minutes to scan through this great piece on Moz’s website, and get in touch if you'd like some clarity when it comes to creating your own digital marketing strategy.