A separate mobile website: No forking way

17th August 2012 in Digital Strategy

The experience of using a mobile website should naturally be different from a desktop experience – not just visual presentation, content should be prioritised and structured differently. The risk, though, is that you’ll wind up maintaining different versions.

News flash: this will be a disaster. Duplicate content. Out-of-sync updates. Wasted effort.

We believe in the best experiences for users - on whatever device they happen to be using at the time. And that means planning the content and the interface.

Karen McGrain's written a great article about the challenges and solutions regarding content for mobile here: http://goo.gl/TL3Rp

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