4 simple ways to build links

31st May 2013 in SEO

Link building remains one of the key components of any good SEO strategy, but the focus now has to be on quality rather than quantity.  

Changes to the Google algorithm, such as the recent Penguin 2.0 update, have made it counterproductive to acquire large volumes of links from sites with little relevance to your industry. Instead, you need to concentrate on securing links from credible sites.

You should regard this as a long-term project, as your efforts are unlikely to make an immediate impact on your position in search results. So, it makes sense to try link building activities that also raise the profile of your brand and directly drive traffic to your site.

Produce great content 

Content should be produced for people rather than search engines. If your website has compelling and regularly updated content, visitors will link to it, spread the word on social media and add the site to their favourites.

Carefully constructed content can also help to establish your business as an authority in the industry and, most importantly of all, contribute to converting web traffic into sales.

Use social media

SEO experts are split on the extent to which Facebook, Twitter, Google+, Pinterest and Linkedin activity directly affects search engine rankings, but there is no doubt that the channels are very useful for driving traffic.

They increase the likelihood of bloggers and webmasters seeing your content and linking to it, as well as helping to raise the profile of your brand, product launches and promotions.

Make content available in a variety of forms

Think about the different forms your content could take and which will persuade people to link to it.

Can the information on your site be transformed into an infographic, white paper, YouTube video or Powerpoint slide presentation that potential customers would find useful? Content that is visually appealing or regarded as authoritative is much more likely to be shared and linked to.

Utilise real-life contacts

If your business is a member of a reputable industry body or local networking group, make sure your entry in the directory section of their website is up to date and contains a link to your site.

Similarly, if a customer or partner is promoting a product or service you are involved in supplying, check to see if there is an opportunity for a link. 

More from the blog

Card Wow

18th May 2017 in Web Design and Development, SEO, Digital Strategy, Apps

By Chris Bardsley

What is the best eCommerce platform : Shopwired vs Shopify vs Magento

Shopwired, Shopify and Magento each offer similar solutions for businesses to sell their products online, however, there are two factors to consider. The first is the time it takes for you to set your store up, and the second is the ease in how your website will expand as your business does. In our experience, Shopify outperforms the competition on both as a result of its simple user interface, and the ability to customise elements to tailor the system to your particular business.

Read article chevron_right
How To Secure Your Website Through HTTPS SSL Certificate

27th April 2017 in Web Design and Development, SEO, Digital Strategy

By Chris Bardsley

How to secure your website through HTTPS & SSL Certificates

We rely on the internet for everything from talking with friends and checking the latest news, to ordering the weekly food shop and registering details for a new passport. We put highly confidential information on the internet sometimes without thinking twice, but now the focus has been put on websites to protect our information.

Read article chevron_right