3 Ways Google+ Changes Search

5th July 2013 in SEO

With Google Plus being heavily linked to Google Search it is only natural that there would be some benefits to having your business on Google Plus.

1.Google Plus is good at letting Google get to know you better. Google can then improve its search results using its enhanced knowledge, gained from using the information in your Google Plus social circle.

2.Another benefit that Google Plus provides is that results are now much more difficult to cheat. Identifying a spammer is much easier, as when Google spots a profile that only shares and votes, or has +1s dominating the profile page it may get suspicious. Google can easily watch out for these problematic profiles that spam vote, and now has the ability to discount their votes.

3. Hubspot research has found that websites with Google’s +1 button receive 3.5x the Google+ visits of sites without the button. This stat shows that everyone should be using social sharing buttons! The main attribute that social sharing buttons have is that they make it extremely quick and easy for visitors to your site to share your content. They even act as a call to action on your Blog, which helps remind readers that their online acquaintances may also be interested in your content.

The overall point here is that every company should not only have a Google Plus page, but that they must also use social share buttons on their site to gain the full benefit of it. 

More from the blog

Gui 2311261 1280

20th February 2018 in SEO, Digital Strategy, Email Marketing, Social media

How to evaluate your marketing in 2018

Here at Applied, we thought we’d take a look at some of the ways in which you can analyse and evaluate the impact of your digital marketing. 

 Whether you're wanting to find out how to monitor referrals to your site or how to gain more engagement on social media, we’ll be providing you with insights on some great tools and platforms to help you with your marketing in 2018.

Read article chevron_right
Screen Shot 2017 11 15 At 16.20.06

15th November 2017 in SEO, Digital Strategy, Content for Conversion

How can you create content for your website that gets seen in Google and helps your audience?

Creating content that gets seen in Google and helps your audience can be a difficult process. When creating content, it's important to think like your audience.  Pre-planning to find out what questions people are asking, what styles of content are popular and where to look for ideas can help you create effective content for your site.


Read article chevron_right

22nd September 2017 in Web Design and Development, SEO, Digital Strategy, Content for Conversion, Applied News, Email Marketing

September Digest

I remember reading a blog on a design agency website a few months back, that simply said ‘if we haven’t updated this for a while, we’re busy’.

The way it’s been at Applied over the last couple of months, that statement rings true for us as well.

So this brings the return of our monthly digest, consisting of what we’ve been up to this month, and what we’re working on.

Read article chevron_right