17 luxury brands with poor web user experience

3rd October 2012 in

I've always found it ironic that some of the most fancy hotels have some of the worst websites in the world. It's the same with restaurants. Both are long serving fans of Flash and autosound, and the result can be hellish.

If websites are particularly bad, and if I'm the one tasked with booking or buying something, then I can tell you for a fact that I will look elsewhere. The problem is that there isn't always an 'elsewhere'. Luxury brands pride themselves on their uniqueness, after all. If your better half wants some Jimmy Choo for her birthday then that's what you need to buy.

I've seen signs of improvement, especially in the restaurant sector, but many top class brands still have a lot of work to do.Here are 17 examples of the kind of user experience issues that drive me mad, and which feel like a punch in the face when the brand in question charges a premium for the quality of its products and services.

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by Chris Lake at econsultancy.com

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