When developing a new website for a client, it is important to follow some key steps to ensure the switchover is a success
Google has an on-going battle on their hands to fight spam and black-hat SEO tactics. Year-on-year they introduce new algorithms, updates and warnings in their attempts to deliver the ‘ultimate’ search results and UX. So what’s in store for 2014, and what should we be focusing on, or avoiding, to get great results?
Setting up a business profile on Google+ Local pages can have a major impact if your aim is to increase more search traffic from your area. As Google’s ultimate aim is to deliver the best possible result, the likelihood is that they will place a greater emphasis on local and converting clicks to bricks.
Why is having a Google+ Local page so valuable?
Links, Links & More Links
But only the good kind. It’s all about organic and natural links, which are gained through killer content on your website, that people want to share or reference, and building relationships with key influencers.
Put the effort in, earn links rather than buying them, and the rest should follow.
We’ve been saying it for years - mobile is huge. If you have a website you should have a mobile optimised version or you’re definitely missing a trick.
Think about it….
But there are a number of things that Google doesn’t like to see on mobile sites that you should be aware of including:
Click here for more issues to avoid.
Guest Blogging for SEO
In a blog posted by Google’s Matt Cutts yesterday (20.01.14), he officially announced that “if you’re using guest blogging as a way to gain links in 2014, you should probably stop.”
Why are Google cracking down? Because they believe it has gone from a respectable thing to become an opportunity to spam, with people basically offering money to get links that will pass PageRank and Google’s quality guidelines.
Matt expects that Google’s webspam team will take a “pretty dim view of guest blogging going forward” if they are clearly just a cover for multiple link-stuffing!
Read Matt’s full blog post here.
Just a few things to take into consideration when implementing your 2014 online marketing strategy. If you would like to talk to us about how we could help deliver a successful digital marketing campaign please get in touch.
Measuring visitors is a great baseline for analysing your website’s performance, especially when looking at which pages drive most traffic and where they come from, however recording visitors shouldn’t be where you web reporting starts & ends.
12th April 2017 in Digital Strategy
Before you can find buyers for your products or services, you need to know exactly who they are, or more importantly, who you want to buy from you. By writing down your ideal buyer, whether that’s a person or a company, you’re targeting your (potential) best buyers i.e. the ones that make you the most profit!
Having a central customer type you focus on can help the rest of your business as well, removing any confusion in what you’re trying to achieve.
In 2015, 77% of UK internet users made a purchase online. Considering there are nearly 60 million people using the internet in the UK, that’s a lot of purchases. And chances are, they made more than one purchase (I’m not sure about you, but I’m definitely susceptible to the odd email campaign offering 20% off ASOS).