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12th April 2017 in Digital Strategy

By Chris Bardsley

How you can find buyers online: Profile your ideal customers

Before you can find buyers for your products or services, you need to know exactly who they are, or more importantly, who you want to buy from you. By writing down your ideal buyer, whether that’s a person or a company, you’re targeting your (potential) best buyers i.e. the ones that make you the most profit!

Having a central customer type you focus on can help the rest of your business as well, removing any confusion in what you’re trying to achieve.

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Chris Bardsley - digital marketing strategist at Applied Digital Marketing

2nd March 2017 in Digital Strategy, Applied News

By Steve Sykes

New appointment. Onwards and Upwards. Literally.

I’m a bit of a one for reading those books you find in airports in the ‘business’ section. You know, the ones by people who run massive corporations with tens of thousands of staff, who’ve transformed businesses, turned around a supertanker of despair and are now sailing toward a sunny horizon, via the upland pastures of bountiful gains and endless wealth.

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