Google Places Recap

27th April 2011 in

Claiming or creating listing(s) in Google Places does two things. First, it tells the search engines that they have the most accurate and up-to-date information about a business location. Second, it gives the business owner an opportunity to out-rank competitors by optimising their business listing for targeted keyword sets and geographic areas. 

Amongst other things, having a Google Places page allows the business owner to build a detailed profile online, which can include images, video, optimised descriptions, list services offered and opening times, and importantly, allows customers to post reviews.

All in all, Google Places offers a business owner a free platform on the biggest search engine out there... it’d be a crime not to use it....

More from the blog


12th April 2017 in Digital Strategy

By Chris Bardsley

How you can find buyers online: Profile your ideal customers

Before you can find buyers for your products or services, you need to know exactly who they are, or more importantly, who you want to buy from you. By writing down your ideal buyer, whether that’s a person or a company, you’re targeting your (potential) best buyers i.e. the ones that make you the most profit!

Having a central customer type you focus on can help the rest of your business as well, removing any confusion in what you’re trying to achieve.

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