Five Fatal Landing Page Mistakes and How To Fix Them

25th September 2012 in

It is often said that lead generation is the lifeline of any online business big or small. Correct?

Wrong! Allow me to explain this further. In a traditional business we often look at three or four key performance indicators when it comes to gauging success and profitability. They are leads, conversions, sales, and profits.

Brad Sugars, a very successful (and somewhat controversial) Australian entrepreneur, describes his “5 ways business chassis” as:

Number Of Leads X Conversion Rate = Customers X # of transactions X Avg. $$$ Sale = Revenue X Profit Margins = Profit

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By Anshul Dayal for Problogger, 25 Sept 2012

More from the blog

Hero

12th April 2017 in Digital Strategy

By Chris Bardsley

How you can find buyers online: Profile your ideal customers

Before you can find buyers for your products or services, you need to know exactly who they are, or more importantly, who you want to buy from you. By writing down your ideal buyer, whether that’s a person or a company, you’re targeting your (potential) best buyers i.e. the ones that make you the most profit!

Having a central customer type you focus on can help the rest of your business as well, removing any confusion in what you’re trying to achieve.

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