Mobile apps are set to experience a surge in popularity over the next few years, so it is a good time for businesses to think about how they could benefit from one.
A recent study by Juniper Research concluded that the number of apps downloaded to consumer handsets and tablets will grow to 160 billion a year by 2016, with only 5% of them paid for at the time of download.
The findings followed a report by Compuware, which discovered that 85% of consumers prefer apps to mobile sites, as they perceive them to be more convenient, faster and easier to navigate.
As their popularity continues to grow, consumers will come to expect all businesses that sell to the public to have an app of some sort available. The challenge for companies is to find the right functionality and content for their app, but there are plenty of good ideas about.
1) Sales apps
A recent Deloitte report found that 48% of 16 to 24-year-olds choose to shop via mobile apps, so there is plenty of potential for businesses with products aimed at younger consumers to secure sales.
2) Store and stock locators
Helping to simplify the process of making a purchase is a good way to secure sales, so apps which guide customers to bricks and mortar stores that have the stock they want can be a powerful tool, particularly if they also has a ‘reserve and collect’ function.
3) Special offers apps
Apps provide a straightforward way to promote special offers and distribute vouchers to existing customers, and some larger retailers even now use them to manage their loyalty schemes.
4) Branding and product launch apps
Not all apps have to be directly sales-focused and many businesses use them to build their brand or engage with potential customers ahead of a product launch. Free games are a common way to do this, while other companies use them as an alternative to brochures to promote high-end products and services.
For more information about how your business could benefit from a mobile app, contact Smarts Arts.