A separate mobile website: No forking way

17th August 2012 in Digital Strategy

The experience of using a mobile website should naturally be different from a desktop experience – not just visual presentation, content should be prioritised and structured differently. The risk, though, is that you’ll wind up maintaining different versions.

News flash: this will be a disaster. Duplicate content. Out-of-sync updates. Wasted effort.

We believe in the best experiences for users - on whatever device they happen to be using at the time. And that means planning the content and the interface.

Karen McGrain's written a great article about the challenges and solutions regarding content for mobile here: http://goo.gl/TL3Rp

More from the blog

Hero

12th April 2017 in Digital Strategy

By Chris Bardsley

How you can find buyers online: Profile your ideal customers

Before you can find buyers for your products or services, you need to know exactly who they are, or more importantly, who you want to buy from you. By writing down your ideal buyer, whether that’s a person or a company, you’re targeting your (potential) best buyers i.e. the ones that make you the most profit!

Having a central customer type you focus on can help the rest of your business as well, removing any confusion in what you’re trying to achieve.

Read article chevron_right