3 quick tips for website user experience

19th November 2013 in Web Design and Development

I read a great blog by Tommy Walker of ConversionXL this week which pulled together a great amount of scientific research concerning how users brains process information when using websites. This fitted with some of our own guides for designing and building interactive experiences...  So we decided to share them.

These 'real world' rules assume that the experience you're creating is designed to elicit a conversion - a sale, an enquiry, or are designed to impart information. If you're designing a site to show off your code skills, or as an interactive art project, you probably don't need to worry about ROI, but back in the real world....

  • Keep it simple. Research shows that 'visually complex' websites are consistently rated as less beautiful than their simpler counterparts.
  • 'Quirky' - keep quirky to the content, not the navigation or layout. Remember, your website probably isn't a piece of art, to be digested over a long period of time. You want conversions!
  • Layout conformity. Ever wondered why the logo is usually in the top left, the cart is top right? Because it conforms to the user's expectations, is familiar, and therefore is more intuitive.

Two things to consider when talking to your web designer.... 

Keep focused on what the sites purpose is. Is it to prove to your customer you can be 'original', even if this makes their life harder? Or is it to make it easier for them to buy from you / get in touch? I bet it's the latter....

Ever noticed that websites don't come with user manuals? And you can just use them? This intuitive nature comes from familiarity, and it would be ill advised to push against this wealth of user-accumulated experience. 

We have years of experience helping people acquire and convert visitors, and we've got a coffee machine that's always on. So if you fancy a chat, drop us an email or a call. Fancy a chat, and a cuppa? Come in and see us to find out how we can help you make the most of your online offer.

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